Some may be put off by the fact that the town center, where the really cheap eats and sleeps are found, sits right on the highway, making the main drag feel more like a truck stop than a tropical paradise. But rest assured that if Tulum Pueblo isn’t to your liking, you can always head to the coast and find that tranquil, beachside bungalow, though it’s gonna cost you.
Exploring Tulum’s surrounding areas pays big rewards: there’s the massive Reserva de la Biosfera Sian Ka’an, secluded fishing village Punta Allen and the ruins of Cobá.